Commoditization of the airlines is just killing them, and they absolutely will not fix it.
I can’t go online and buy a seat with given width and pitch. I can’t get a ticket that confirms I will have an armrest.
Since there’s nothing I can choose other than price and times, why wouldn’t I go for the cheapest tickets within in a given set of times?
And yet the airlines just will not change.
Adam Smith’s invisible hand is plucking them out of the sky.