Demand Multiplicity

Human beings are very bad with the statement, ‘You need to do both.’

Some people want to do a thing. They should do the thing. But they should also do another thing too, and they don’t want to do it because they’re already doing the first thing. If you talk to people and say, ‘Yes, do the thing. Do both things,’ the people hear, ‘Don’t do the thing.’ Argument ensues.

Yes, do the thing. Do both things.

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