The Drive’s Aston Martin Review

The Drive ran a story on Aston Martin’s DB12. Then they changed it.

The hook to the story originally was that the car made the reviewer sick. This happened to numerous reviewers and has been attributed to improper curing. The title led with that. But they changed it and buried references to the sickness.

From the comments, the Venn diagram of The Drive readers and Aston Martin buyers are almost distinct circles, so I’m not sure what sales AM was chasing. However I bet the reviewers REALLY want continued access to AM cars, and they don’t get it if they’re not nice. Maybe add two grains of salt when you read a Drive review going forward.

Leave a Reply